Keyword Indexing is a process in which we ask clients to shortlist keywords that are related to their business and they expect the users will search using these keywords in the search engines.
Keyword indexing is a very important activity for the business, as this is directly related to the visibility of the website over search engines.
Once the keywords are chosen by the clients we try to get them ranked on the search engines, thereby driving quality traffic to their websites.
Keyword indexing needs keyword analysis, which means we need to find out how difficult is to rank a specific keyword on search engines by finding out the strength of that keyword. This type of analysis is done using the reports available on search engines using tools like Google Analytics, Google Search Console, and other SEO platforms etc.